Loveplanet.ru to spend up to $10 mln on dating ads

Ad campaign for dating service Loveplanet.ru affiliated with RBC Holding may cost up to $10 mln. According to press it became 5th top-advertiser on TV among mobile content providers including the telecom monsters MTS and Beeline. Yet the representatives of Finam, the major investor of the most popular Russian dating service Mamba, say they don't regard Loveplanet.ru as a competitor to Mamba network by now. Anyway, Mamba is not alone anymore.