Loveplanet.ru to spend up to $10 mln on dating ads
Webplanet.ru
Ad campaign for dating service
Loveplanet.ru affiliated with
RBC Holding may cost up to $10 mln. According to press it became 5th top-advertiser on TV among mobile content providers including the telecom monsters
MTS and
Beeline. Yet the representatives of
Finam, the major investor of the most popular Russian dating service
Mamba, say they don't regard Loveplanet.ru as a competitor to Mamba network by now. Anyway, Mamba is not alone anymore.