print versionVideo streeming service Ivi.ru (Russian analogue of Hulu.com) has been put up for sale, informs Infox.ru. The owner, Digital Access company, wants to sell its 20-% share of the project for 10-15 million dollars.
Right now the company carries on negotiations with two media market players. “Digital Access private investors are concerned about the events, that have lately taken place on the Internet legal video market. Among them are: entry of a new competitor, partnership termination between Viacom (the USA) media holding and online platform hulu.com”, - said the source close to Digital Access.
About 8 million dollars were invested in the project during the launch, 5-7 of them were spent on licenses. We remind, that Ivi.ru owns some content of Central Partnership, “Amedia”, TNT, STS and others.
The Internet-cinema Ivi.ru officially opened at the end of February 2010, and in May 2010 a competitor Zoomby.ru appeared on the Internet.
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