print versionMicrosoft will launch its global retail network this year, in Russia as well, as a part of One Microsoft project. It will sell xBox consoles, web-cameras, mice, keyboards, software suites and other products of Entertainment & Devices segment.
According to Aleksey Badaev, the head of entertainment software & hardware marketing in Microsoft Russia, the company is not to design stand-alone concept stores, but to arrange point of sales in partner stores, such as local MediaMarkt network. It would be either a "shop-in-store" or simply a stand in a sales area, he specified.
The company gave no comment on how many sales-points and retailing partners of the future network are targeted. At the moment Microsoft's stands are working in Mir stores.
Last October we reported that Sistema is to expand and reconsider its TS-retail network for selling 'wide range of products from cellphones to travel tours'. For the relaunch Sistema hired the consulting team which earlier designed the concept for Apple's brand-shops in US and Europe. Sistema was reportedly negotiating with Apple's London office to distribute Apple's devices through the renewed TS-retail network.
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