Gazprom sets sights on Interned media

Nikolai Senkevich, CEO of Gazprom-Media, which is owned by the natural gas powerhouse Gazprom, has said that his publishing holding needs to supplement its assets with Internet media and outdoor advertising business to be able to offer its clients a full range of advertising services. Still, creating an Internet resource of its own is seemingly not an option for Gazprom-Media, which is long accustomed to acquiring existing profitable assets. However, in the Russian segment of the Internet there are currently almost no major media outlets which would not be already owned by the large holding company. The company may still acquire Newsru.com. The irony of it would be that the website was launched by the Russian television channel NTV, which now also belongs to Gazprom (except its news website Newsru.com).