Only Moscovites use Internet stores

Specialised stores generate the trust of the majority of Russian Internet users – 95% of the total number approached in a survey for ROMIR Monitoring. 2296 active Internet users aged over 20 were given the chance to respond. Shopping centres were the second most popular, with 62%. With that, when choosing expensive electronics, mobile telephones, photography equipment and domestic appliances, furniture and household goods, only a third of users make purchases over the Internet. Visitors to Internet stores are either people who earn over 25,000 roubles a month (39%) or residents of Moscow (41%). Even in St. Petersburg the popularity of the Internet is 4 times lower (10%), not to mention the provinces.